The 5 step guide for reopening nightclubs, festival and live music venues

Female Wearing Colourful Winged Costume at Nightclub Event

The night-time economy has been one of the sectors hardest hit by the pandemic- with doors firmly shut for the entirety. This £66bn industry is the fifth largest industry in the UK employing around 8% of the UK’s workforce. A massive 60% of town centre revenue is generated after 6 pm, and for every £10 spent in a live music venue, £17 more is spent in the local economy. Nightclubs, festivals and live music venues like yours are desperate to get back to doing what you do best- creating the best events and experiences. Here is our 5-step guide for reopening.

1. Turn on bookings now. As much as nightclubs, festivals and live music venues are chomping at the bit to open up again, your customers are just as keen to get back to partying. Nothing can replace that feeling of anticipation for a live event, festival or night out, getting it booked and looking forward to it for weeks, and even months. So give your customers something to plan for and turn on bookings. With Booked it’s booking and reservations system, you can take bookings quickly and easily, as far in advance as you like. 

2. Build up to the opening. Clubs are set to open again in June. In a normal world, you’re so busy with the day-to-day running of your events, having the time to create truly spectacular campaigns is thin on the ground. But here, you have an opportunity to plan a campaign around reopening, building momentum and excitement for opening day.

3. Start selling gift cards. With everyone locked down for months on end, the one thing people want as a present is an experience. Sure, they can’t experience your venue right now, but what they can have is a gift card to experience it in the future. The gift card market in the UK was worth a huge £7bn in 2019, and the demand isn’t going anywhere soon. With your own gift card, people can buy packages and tickets or just spend it on drinks on their night out. Booked it can help you to introduce your own gift card- improving cash flow now.

4. Listen to customer feedback. Feedback from your customers is some of the very best business advice you’ll ever get. Use the time between now and reopening to review the customer feedback you’ve had over the last few years, sorting through what’s important with what’s not and implementing the relevant improvements.

5. Work on a sustainable model. As well as the reopening, think longer term too. Every nightclub, festival and live music venue will be a sell-out when the doors open, but the challenge for every venue is how to sustain the interest when the buzz of not partying for 18 months inevitably fades. Think about your CRM and loyalty, what will follow your reopening campaign? Answer these questions and you’ll have a sustainable model for the future.

Talk to Booked it today for a range of technology solutions designed for the night time economy.

Take a Look at our Booking Solutions:

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Online Booking System for Nightclubs

Attention nightclub owners! Are you looking for a way to boost your footfall and increase spend per head? Look no further than Booked it. Our online booking management software is specifically designed for nightclubs, and it's here to help you achieve just that. With Booked it, you can efficiently manage your ticket sales, guest lists, tables, and packages all in one convenient place. Say goodbye to complex booking procedures and hello to streamlined management with ease. Not only that, but when you list your venue on Licklist, you'll have the opportunity to connect it to your website and integrate it with your social media platforms. This means increased exposure and direct sales, with your venue being visible to a community of over 2 million potential customers. Ready to take your nightclub to the next level? Choose Booked it.

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Online Booking System for Festivals and Events

Looking for a user-friendly online booking system to effortlessly oversee your festivals and events? Look no further than Booked it! Our comprehensive solution provides a variety of ticketing options, from accommodations and extras to standard ticketing. With Booked it, you can effectively manage ticket sales, ensure sold-out events, and attract new customers. Our integrations and choices guarantee full financial protection, while our dashboard offers real-time analytics on everything, from customer data to staffing. Analyse spending, ticket volume, available tickets, and all transactions, all from a single dashboard. Trust Booked it to help you create unforgettable events and drive business growth!