Case Study

Pirates Landing

Pirates Landing is a soft play centre with a twist – it’s all themed around pirates! With venues in both Camberley and now Wokingham, Pirates Landing is a fantastically popular venue that caters for children and parents in the Berkshire and Surrey region. With a jungle-pirate theme and their very own giant pirate ship, the venue is suitable for children under the age of 12 and is much-loved by the community it serves.

The problem
Pirates Landing has two separate soft play areas, one for under 4’s and a larger area for children aged 4+. There is also a coffee shop for the parents to take refreshments, chat, and watch their children play. As with all soft play centres, Pirates Landing is open every day for casual meet up between families and friends. However, they all cater for a wide variety of events including both birthday and Christmas parties. If you book a party at Pirates Landing, you will gain exclusive use of our Pirate Ship, the choice between a hot or cold buffet, unlimited play once your party is over, and they think of everything from e-invites to the post-party clean up.
For such a busy venue, their online booking system both online and in-venue was experiencing issues which led to the increased inefficiency of staff across both locations. Soft play centres such as Pirates Landing usually implement an advance booking system as it allows staff adequate forewarning to prepare the areas, and it gives parents the certainty regarding time slots that they need. In the wake of the pandemic, bookings also meant that staff had enough time to sanitise the areas before new groups came in.

How we solved it
Switching to the Booked it online bookings software meant that Pirates Landing were able to run their business far more efficiently, offering children and parents more services at a much greater speed. It is worth saying that the use of our booking system meant that Pirates landing were able to open another venue in Wokingham! In the past, the lack of booking system meant that they failed to provide customers with a mobile ordering system for food, drinks, and the arcade area. With the use of our mobile ordering app, they were able to serve both parents and children far more attentively, meaning that everyone had a much better time. Pirates Landing uses Booked it for their bookings, loyalty, membership, and gift card services. They have seen an increase in bookings by 14% since using us.

The statistics show that by using the Booked it service suite, Pirates Landing were able to increase customer footfall, thereby increasing profits within the business. This led to them opening another centre in another city, also increasing the durability and profitability of their business model. Furthermore, this has a significantly impact on the way customers perceive Pirates Landing, and are generally more satisfied by the experience and service they receive. By taking on our software tools, Pirates Landing are no longer experiencing the efficiency issues that inhibited them previously.

  • Date November 11 2021
  • Client Name Pirates Landing
  • Industry Softplay
  • Stats 14% increase in bookings